An editorial newsletter for The Local Palate's South Carolina audience

The Guide South Carolina

An Instagram reel for a vendor of The Local Palate Marketplace

Birdie's Recipe

This Pacific-Rim inspired restaurant in Lexington, Kentucky breaks cocktail barriers and serves epic bao buns.

3Ten Restaurant Page

Home

At this new coffee-meets-cocktail joint in Midway, Kentucky, loitering is encouraged.

A First Look at Serendipity Publichouse

A sample of the TOPS March 2025 Leaders issue, in which I wrote all advertorials for its largest issue of the year.

Advertorial for TOPS March 2025 Magazine

A partnered campaign for a client of The Local Palate's largest newsletter audience

Partnered Savor the South

I launched and manage The Local Palate's first and only Substack account

Cookbook Club Substack

TOPS November 2024 Advertorial example written for local podiatry business owners.

Advertorials for TOPS November 2024 Magazine

A campaign sample for The Local Palate's largest newsletter audience

Savor the South

A video made for The Local Palate to market one of their vendors

Recipe Instagram Reel

Email & Content Strategy

TOPS December 2024 sponsored content example for a local bank's day of service.

Advertorial for TOPS December 2024 Magazine

Kentucky's first American-Tawainese restaurant is something to write home about.

A First Look at TANA

A campaign promoting The Local Palate's ecommerce store

Shop the South

Bourbon Barrel Foods Recipe

This Cajun-Appalachian spot in Louisville, Kentucky has a new chef who honors her rural upbringing with her cooking.

North of Bourbon Restaurant Page

A campaign sample for The Local Palate's South Carolina audience

Substack Post

Leader of this Charleston hotspot talks local partnerships, favorite menu items, and longevity.

Co-Owner of The Darling Oyster Bar Reflects on 10 Years

Editorial

How to use the best Southern fruit to its fullest potential.

A Guide to Tomato Recipes

I wrote the majority of the Home + Garden Advertorials for the TOPS April 2025 issue,

Advertorials for TOPS April 2025 Magazine

TOPS August 2024 Advertorial example written for a prominent female business professional in Lexington, KY.

Advertorials for TOPS August 2024 Magazine

Interview with famous local historian for commemorative "250Lex" issue.

Interview for TOPS January 2025 Magazine

A campaign sample for The Local Palate's ecommerce newsletter

A first look into a new daytime cafe in Lexington, Kentucky.

A First Look at Cafe Patachou

Branded Content

TOPS September 2024 Advertorial example written for a local university professor in central Kentucky.

Advertorials for TOPS September 2024 Magazine

TOPS July 2024 Advertorial example written for a law office in Lexington, KY.

Advertorials for TOPS July 2024 Magazine

Interview with community health leader for commemorative "250Lex" issue.

A campaign sample for The Local Palate's Georgia audience

The Guide Georgia

Substack & Social Media

A campaign sample for The Local Palate's Tennessee audience

The Guide Tennessee

A beloved Midwest brunch spot makes its way to the Bluegrass.

Millstone Restaurant Review

Blog

Editorial examples from TOPS December 2024 of exciting seasonal outfits & accessories.

Editorial for TOPS December 2024 Magazine

A campaign sample for The Local Palate's Texas audience

The Guide Texas

Contact me

A campaign sample for The Local Palate's North Carolina audience

The Guide North Carolina

Content about the best meal prep strategies & recipes to keep health goal momentum.

Editorial for TOPS February 2025 Magazine

Lifestyle content for strategies to manage cortisol levels.

Editorial for TOPS March 2025 Magazine

A campaign sample The Local Palate's event newsletter

Festival Focus

Editorial example from TOPS September 2024 recipe section highlighting trending tailgate treats.

Editorial for TOPS September 2024 Magazine

Editorial example from TOPS October 2024 on boot trends for the season.

Editorial for TOPS October 2024 Magazine

TOPS April 2024's "Tour of Homes" feature, spotlighting a stunning local estate (pages 33-42).

Editorial for TOPS April 2024 Magazine

Editorial examples from TOPS November 2024 of Holiday outfit ideas & a Holiday movie guide.

Editorial for TOPS November 2024 Magazine

Editorial example from TOPS August 2024 in regard to the cottage cheese health trend.

Editorial for TOPS August 2024 Magazine

The February edition of a new regular feature I introduced called "Monthly Date Night".

The brutal Kentucky humidity - and my sweet tooth - have left me no choice but to get creative (and frugal) with my own at-home, refreshing smoothie bowl.

Hydrating Strawberry & Banana Smoothie Bowl

My older brother Ben and I gleefully unfolded the enormous heathered gray blanket and spread it onto the living room floor, in our small neighborhood home, obnoxiously right in front of the television.

Learning to laugh on the big gray blanket.

A reflection on a near perfect meal in Soho as my brother's girlfriend introduced me to Big Apple weekending in the fall time. 

A Take on NYC Brunch

I was recently rewatched the sitcom "Arrested Development" (2003-2019) with my roommate, who's eyes had never graced the show before.

Let me tell you about my favorite show.

The identity crisis of an overly dramatic 14-year-old.

Fine Print

My Mother

My contribution to the "sweet treat revolution".

Stuff a date, save a cookie

It's a crisp, Saturday morning. The leaves are rustling, the temps fall in the lower 50s. You've just had the best night of sleep and have nowhere to be. You turn on some Gilmore Girls. You break out that fresh pumpkin candle. You make this epic "fall in a bowl" breakfast. It's gonna be a good day.

Fried Cinnamon Apple Yogurt Bowl

Rather than let tragedy deteriorate his wellbeing, my dad took control of his health. I was blessed to be the little girl who had this positive influence to model her own habits after.

Let’s work together!

For any digital strategy, writing, communication, or other professional needs, please reach out to erinlu128@gmail.com.